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Responsible Alcohol
Merchant Awards (RAMA) - 2006
A recent youth survey reported that more
than 60 percent of Santa Cruz County
teens admitted that it was easy to
obtain alcohol. For this reason, CURB is
partnering with local alcohol retailers
who actively discourage and limit youth
access to alcoholic beverages. The
Responsible Alcohol Merchant Awards (RAMA)
is designed to honor businesses that
have demonstrated a commitment to
combating the growing problem of
underage drinking in the community.
These merchants are rewarded for
proactively implementing
employee-training programs and exemplary
management policies to combat the sale
of alcohol to people under-21.
Local residents and youth are invited to
submit merchant nominations. All
nominations are reviewed by youth in the
Santa Cruz County Friday Night Live
Partnership Programs, Together for
Youth/Unidos Para Nuestros Jovenes,
local law enforcement, and State
Department of Alcohol Beverage Control.
RAMA winners are awarded a Responsible
Alcohol Merchant Award plaque, which can
be posted in their storefronts along
with large banners promoting their
participation in the RAMA program.
Project CURB encourages consumers to
support the 2006 RAMA winners by
shopping at their stores.
|
Aptos |
Boulder Creek |
Capitola |
Rite Aid 5965
Seascape Foods
Seascape Village Wine &
Spirit
|
M&V Boulder Creek Liquors
New Leaf Community Market
Johnnies Super Market |
Albertsons
Capitola Boat and Bait
Circle K
K Wine & Spirits
New Leaf Community Market |
|
Felton |
La Selva Beach |
Santa Cruz |
Rite Aid Store 5968
New Leaf Community Market
Felton Liquors
Safeway Inc. |
El Patio Grocery |
7 Eleven, Cardiff Place
7 Eleven, Mission St.
7 Eleven, Portola Dr.
Albertson’s
Asti Bar
Bob’s Valero, Mission St.
Crow's Nest
Longs Drug Store, Front St.
New Leaf Market, Mission St.
Pleasure Point Wine &
Spirits
Rotten Robbie
Trader Joe’s
U-Save Liquors |
|
Scotts Valley |
Soquel |
Watsonville |
Leo’s Liquors
Longs Drug Store
Village Bottle Shop
Valero |
Safeway, 41st Avenue
Quick Stop |
7 Eleven, Main St.
7 Eleven, East Lake Ave.
Barsis Liquors
Harvest Moon Market
Mi Pueblo Food Center 6
Orchard Park Market
Valero, Freedom Blvd.
Valero, Main St. |
View
2007's RAMA winners
View
2006's RAMA winners |
